SEO is a fast growing industry that holds many great opportunities for ambitious professionals. Internet marketing is booming with the increased popularity of e-commerce and online business, and companies everywhere need SEO pros to optimize their websites and stay current. Some of these tasks go to dedicated SEO firms, but freelance work in this field is highly promising as well. Of course, this is a competitive industry. If you want to make a career for yourself as an SEO freelancer, you’ll need to know where to start.
Develop your skills as much as you can. Now, it will be impossible for you to learn everything there is to know about SEO. Nobody knows everything in this field, so don’t fool yourself into thinking you can become an expert overnight. Websites are evaluated by search engines according to numerous different factors, and the algorithms that determine search result indexing are constantly evolving. Take some time to learn the techniques of SEO, including key word research, link building and competitive analysis to get a feel for how SEO works.
Once you’ve built up your knowledge in SEO, start looking for ways to put your skills into practice. You might be able to help a friend optimize his or her business website, or exercise your new knowledge on a personal web page. Any experience that you can get will help you to build and refine your skills. This will also help to convince potential clients that you possess the skills you claim, making it easier to secure freelance work.
There are many great online resources you can use to start finding work once you’re comfortable with your skill level in SEO. Websites like ODesk and ELance are some of the most popular networks for freelancers in the SEO industry. These sites allow freelancers to connect directly with companies and individuals who are seeking to outsource some of their business needs. Users typically need to create a profile and pass a test in order to become active on freelance networks like these, ensuring that only certified pros are securing work. Try to get started in networks like these as one way to find freelance SEO jobs.
Be sure to remember that your social and professional connections also offer you many opportunities for freelance work. Make sure that your friends and colleagues know about your expertise, and you’ll be able to solicit plenty of recommendations for freelance assignments. Networking for freelance work is a great way to secure new clients. Always have a business card ready and be prepared to seize new opportunities as they come. In order to find work as a freelancer you need to actively promote yourself; clients aren’t just going to come knocking at your door.
Following these guidelines will help you to get established as a freelance SEO professional. Just remember that there is always something new to learn in this industry. Your current results based SEO skills might become passe quicker than you think, so always be on the cutting edge of new developments in the field. Stay on top of your game, and you’re sure to find success in SEO.