Recruitment Agencies generally know how to utilise Job Boards to their advantage, although even experienced recruiters make mistakes and miss out on useful resources to improve the number and quality of applications received. Private employers however, often make numerous mistakes and can be miles behind recruitment companies in the use of Job Boards and are often disappointed with the response to their well thought out adverts. Common mistakes include:
- Not displaying salaries on the Job Advert
- Not setting up CV Alerts
- Forgetting to update and refresh your company profile
- Not using Killer Questions to improve the quality of applications
- Not checking your advert performance on the Job Board
- Forgetting to ask for help
One of the prime mistakes recruiters make when advertising jobs on a job board is to advertise the job without displaying a salary. Why would someone waste their time applying for a job that has no indication of the salary on it? The answer is they wouldn’t – unless they were desperate for a job at any salary or trigger happy with firing CVs off. If you want to attract the best and most relevant candidates for your vacancies, display the salary or salary range on your job advert to encourage applications from people with experience levels that match your role and the salary on offer. Experienced recruiters know that failure to display a salary with a job advert will a) reduce the number of candidates overall and b) slow the recruitment process down at interview stage when the fantastic candidate sitting in front of you discovers that the salary you failed to display won’t keep them in razor blades.
Don’t forget to set up your CV Alerts so that you get access to all the candidates registering on the Job Board data base with the skills and experience that you are looking for and make sure you set them up on a daily basis as good candidates are snapped up quickly.
Many recruiters fail to keep their profile up to date and omit to highlight the career development opportunities and positive aspects of the company culture. Make good use of Key Words and use phrases that job seekers will search on. Key phrases such as ‘job with prospects’ ‘good promotional opportunities’ ‘overseas opportunities’ or whatever is relevant to your business, can add more candidates to your short list.
Recruiters often forget to look for extra facilities on the Job Boards to increase the number and quality of applications such as ‘killer questions’ and featured job spots. Killer Questions are designed to filter out non suitable applicants and most Job Boards will have a similar facility. If you don’t know how to use them – contact the Job Board and ask them to guide you through it. It’s amazing how many people omit this step and then complain that the CVs they are receiving are not relevant.
Another common mistake is to simply add a job to the Job Board and leave well alone until the advert expires only to find out 30 days later that nobody has applied. Check your advert performance within days of placing it on the Job Board and if it’s not working – change it!
Job Boards are automated but the people behind them are not. Probably the most common mistake of all is to not ask for help. Your well earned money needs to be spent wisely and the Job Board owners want you to have success with your adverts – speak to the Job Board staff, follow the advice above and watch to see what happens….